Numarul 07/2001

Eticheta etnicã şi greutatea stereotipurilor

Miercuri, 21 Februarie 2007

Luminiţa Iacob, Ovidiu Lungu, Mihaela Alexandrescu

Rezumat: Cercetarea are ca bazã teoreticã perspectiva cogniţiei sociale asupra stereotipurilor: prelucrãri categoriale scurt-circuitate. Prin intermediul unei metodologii experimentale (306 subiecţi) s-a urmãrit impactul activãrii stereotipurilor etnice asupra tratamentului informaţional cantitativ al unui text. Variabila dependentã urmãritã, congruenţa evaluãrii, s-a dovedit a fi influenţatã de amorsajul operat de etichetele etnice. Acestea au surclasat toţi factorii cotextuali luaţi în calcul. Elementul de interes particular al studiului îl constituie identificarea pattern-urilor de variabilitate ale congruenţei, a condiţiilor şi factorilor care le determinã.

Abstract: The present study is based on social cognition approach on stereotypes, that they are categorical information shortcuts. Using an experimental methodology (306 participants), our study was aimed to reveal the impact of ethnic stereotypes activation on the quantitative informational treatment of the same text. We measured the congruence of subjects’ evaluation. Our dependent variable was significantly influenced by ethnic label despite cotextual factors that were also manipulated. The point of interest of our study is identification of variability patterns of subjects’ congruence and the condition that influence it.

Résumé: Cette recherche a comme fondement théorique la perspective de la cognition sociale sur les stéréotypes: les transformations catégorielles court-circuitées. On a utilisé une méthodologie expérimentale, en impliquant 306 sujets. On a vérifié l’’impact de l’’activation des stéréotypes ethniques sur le traitement informationnel quantitatif d’’un texte. Nos résultats montrent que la variable dépendente principale, la congruence de l’’évaluation, a été influencée par l’amorçage des étiquettes ethniques. Celles-ci ont surpassé tous les facteurs cotextuels. Ce qui est le plus intéressant dans notre étude c’’est le fait qu’’on a identifié les modalités de variabilité de la congruence tout comme les conditions et les facteurs qui les déterminent.

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