Images as a support of past social moments’ analysis: pilot test research from the Romanian population
This article is a presentation of a preliminary study which aims at investigating relations between images, such as iconic representations of past social periods and the mass-media audience. We have used some images to draw out word associations. We operationalize this word in terms of ‗centrality‘ in a hypothetical social representation (words with high frequency and importance) and we analyze the relation between this variable (‗centrality‘), on the one hand and the mass-media audience and other attitudes and variables on the other.
iconic representations, social representation, social memory, centrality
TICU CONSTANTIN – Faculty of Psychology and Educational Sciences, University „Alexandru Ioan Cuza” of Iaşi; tconst@uaic.ro,
ANCA MAFTEI